Gartner Magic Quadrants

Hey everyone, does anyone know about Gartner Magic Quadrants?

Gartner Magic Quadrants is a research methodology and visualization tool for monitoring and evaluating the progress and positions of companies in a specific, technology-based market.
Magic Quadrants use a two-dimensional matrix to illustrate the strengths and differences between companies.
The display divides competing businesses into four distinct sections, based on both completeness of vision and ability to execute it:

  1. Niche Players: Scoring low in both completeness of vision and ability to execute, these companies may do well in a segment of the market but cannot outperform larger vendors. Usually focused on functionality or a specific region, or are new businesses.

  2. Visionaries: Have awareness of how the market will evolve and can potentially be innovative, but may not be able to execute these visions. Normal for businesses in early markets, but visionaries in more mature markets are usually either smaller businesses trying to compete, or larger businesses trying to escape a rut.

  3. Challengers: Have ability to execute, but may lack strong vision. Challengers tend to be larger vendors in mature markets who do not want to disrupt their current plan. They have the ability to become leaders if their vision evolves.

  4. Leaders: Scoring high on both completeness of vision and ability to execute, leaders tend to be large companies in mature markets, have a large customer base, and be highly visible in that market. Leaders have a large amount of pull over a specific market, and even have the ability to effect the market’s overall direction.

Magic Quadrants can be a useful instrument for vendors who wish to analyze their competition. Competing companies can then use information to improve their own business where others are weak, giving them an advantage in the market.